TL:DR
I'm a senior product designer who embeds into teams, understands the business first, and starts producing within the first week.
No 45-day discovery. No hand-holding. Just focused work that moves the needle.
Founders, CTOs, PMs and design leaders at Series A through C companies. Usually when the product works technically but isn't converting, retaining, or scaling the way it should. Sometimes when it's earlier than that and the problem hasn't been fully named yet.
I work embedded. That means I'm in your world, not waiting to be briefed.
There's a version of this page where I list my process. The phases, the deliverables, the frameworks. You've read that page before. It didn't tell you much.
what actually matters
The first thing I do on a new project isn't open Figma. It's understand the business. What they're selling, who's buying it, where it's breaking down, and what's already been tried. Only then do I start asking the design questions.
It sounds obvious. It isn't common.
Most design projects go sideways in the first two weeks. Not because the designer isn't skilled. Because they moved to solutions before the problem was fully understood. I've made that mistake. I know exactly what it looks like: the room sits back from the table, the recommendations land like a list of criticisms, and the relationship starts with friction it never fully recovers from.
A focused conversation at the start saves weeks of revision later. That's not a phase. It's just how good work begins. Most projects are moving within the first week.
1
Xembly
AI Productivity / Series A
Users were dropping before they understood what they'd bought. I redesigned the activation flow around progressive trust rather than feature exposure. First-week activation moved from 18% to 29%. Onboarding completion from 88% to 94%.
Activation strategy
AI interaction design
Design systems
Onboarding UX
User research
2
Flo Health
Women's Health / 65M Users
Designed symptom tracking concepts for a platform used by tens of millions of women globally. Work contributed to a clinically validated feature published in Nature Portfolio and used by 2.7M+ US women.
Consumer health UX
Sensitive data design
Mobile-first interaction
High-scale product thinking
3
Stabilitas
Risk Intelligence / Acquired
Sole designer through a critical growth and acquisition phase. Redesigned the severity hierarchy so security teams could act faster under pressure. Design assets used directly in acquisition materials.
Complex data visualization
Enterprise UX
Information architecture
Design under constraint
AI productivity
Women's health
Food safety compliance
Fintech
Legal tech
e-Commerce
Enterprise data platforms
Social platforms
Consumer mobile
