MELO
A household assistant built for how families actually work
Most household tools treat the home like a project to be managed. They generate task lists, assign chores, send reminders. They assume the problem is organization.
Melo starts somewhere different. Running a household isn't just a logistics challenge. It's a communication challenge, a perception challenge, and often a relationship challenge. The founders came to me not with a feature list, but with a belief: that the right design could make the invisible work of home life visible, and do it in a way that brings people together rather than keeping score.
I joined Melo as the founding design lead at the product's most critical inflection point: a full rebrand and UX rebuild from MentalLoad 2.0 outward. I shaped product direction alongside the co-founders, owned the end-to-end design strategy, and drove the key decisions that define how Melo works today.
This isn't a retainer engagement. I hold equity. That changes how I think.
