MELO
A household assistant built for how families actually work
A household assistant built for how families actually work
The problem
The problem
Most household tools treat the home like a project to be managed. They generate task lists, assign chores, send reminders. They assume the problem is organization.
Melo starts somewhere different. Running a household isn't just a logistics challenge. It's a communication challenge, a perception challenge, and often a relationship challenge. The founders came to me not with a feature list, but with a belief: that the right design could make the invisible work of home life visible, and do it in a way that brings people together rather than keeping score.
Most household tools treat the home like a project to be managed. They generate task lists, assign chores, send reminders. They assume the problem is organization.
Melo starts somewhere different. Running a household isn't just a logistics challenge. It's a communication challenge, a perception challenge, and often a relationship challenge. The founders came to me not with a feature list, but with a belief: that the right design could make the invisible work of home life visible, and do it in a way that brings people together rather than keeping score.
My role
My role
My role
I joined Melo as the founding design lead at the product's most critical inflection point: a full rebrand and UX rebuild from MentalLoad 2.0 outward. I shaped product direction alongside the co-founders, owned the end-to-end design strategy, and drove the key decisions that define how Melo works today.
This isn't a retainer engagement. I hold equity. That changes how I think.
I joined Melo as the founding design lead at the product's most critical inflection point: a full rebrand and UX rebuild from MentalLoad 2.0 outward. I shaped product direction alongside the co-founders, owned the end-to-end design strategy, and drove the key decisions that define how Melo works today.
This isn't a retainer engagement. I hold equity. That changes how I think.
Onboarding
Onboarding
Onboarding
Melo doesn't start with permissions or preferences. It starts with people. Before the assistant makes a single suggestion, it builds a picture of your household: who's in it, how they're connected, what you need help with, and what you actually eat on a Tuesday. By the time you hit the home screen, Melo already knows enough to be useful.
Melo doesn't start with permissions or preferences. It starts with people. Before the assistant makes a single suggestion, it builds a picture of your household: who's in it, how they're connected, what you need help with, and what you actually eat on a Tuesday. By the time you hit the home screen, Melo already knows enough to be useful.
EQ Flow
EQ Flow
EQ Flow
Most tools surface a problem. Melo surfaces a feeling first. When tasks stall, it doesn't send a reminder. It checks in, asking what's actually true before deciding what to do. The result isn't just a redistributed task list. It's a household that felt heard before anything moved.
Most tools surface a problem. Melo surfaces a feeling first. When tasks stall, it doesn't send a reminder. It checks in, asking what's actually true before deciding what to do. The result isn't just a redistributed task list. It's a household that felt heard before anything moved.
Planning with Melo
Planning with Melo
Planning with Melo
Tell Melo what you're trying to pull off. It handles the rest. Emma's 5th birthday went from a conversation to a full plan: guest list, reminders, shopping, recipes, timeline, tasks distributed across the household. Nothing fell through.
Tell Melo what you're trying to pull off. It handles the rest. Emma's 5th birthday went from a conversation to a full plan: guest list, reminders, shopping, recipes, timeline, tasks distributed across the household. Nothing fell through.
New brand imagery
New brand imagery
New brand imagery
